BOAT
boAt (Imagine Marketing) – Unlisted Share Price & Company Review (2025)
Educational article by Money Bells Research Analyst (SEBI RA – INH100009901)
➜ boAt (Imagine Marketing) Overview
boAt, operated by Imagine Marketing Ltd., is India’s largest wearable and audio brand known for headphones, earphones, smartwatches, speakers, and lifestyle tech products. The company has become one of the fastest-growing D2C (Direct-to-Consumer) brands in India and ranks among the top global wearable companies.
boAt’s unlisted shares are highly popular in the pre-IPO market due to its strong brand recall, fast-growing product portfolio, and global expansion plans.
➜ Business Model & Products
Core Product Segments
- Wireless Earbuds (TWS): Airdopes series
- Smartwatches: boAt Wave, Xtend series
- Wired Earphones: BassHeads series
- Wireless Headphones: Rockerz series
- Bluetooth Speakers: Stone series
- Gaming Accessories: Immortal gaming series
- Charging & Cables: Mobile accessories
Business Strengths
- Strong D2C + E-commerce presence
- High-volume manufacturing partnerships (India + China)
- Celebrity brand endorsements
- Fast-moving lifestyle tech category
- Strong pricing strategy (value-for-money)
➜ Financial Snapshot (Unlisted Market)
| Metric | Value |
|---|---|
| Unlisted Share Price | ₹750 – ₹900 (approx.) |
| 52-week Range | ₹700 – ₹950 |
| Estimated Market Cap | ₹6,000 – ₹7,500 crore |
| Revenue Trend | Strong YoY double-digit growth |
| Profitability | Stable but competitive margins |
| Market Position | #1 audio & wearable brand in India |
*Note: Prices are based on publicly available unlisted market trades and may vary.*
➜ Growth Drivers
- Wearable Market Boom: Smartwatch & earbud category growing fast
- Strong Brand Recall: Excellent marketing + influencer strategy
- Make in India Manufacturing: Increasing local production
- D2C Dominance: Amazon + Flipkart top-selling brand
- Product Diversification: Gaming accessories + mobility products
- Global Expansion: Growing international presence
➜ Risk Factors
- High Competition – Noise, Fire-Boltt, realme, OnePlus, etc.
- Low-Margin Category – Consumer electronics price-sensitive
- Import Dependence – Many components sourced from China
- Short Product Life Cycles – Tech changes every 6–12 months
- Unlisted Liquidity Risk – Limited buy-sell demand
➜ Investor Checklist
- Unlisted prices are **not real-time**
- Verify off-market demat transfer method
- Understand long-term holding nature
- Check capital gains rules
- Cross-check publicly available data
➜ Disclosure (SEBI Compliance)
Important: This article is for educational purposes only. Money Bells Global Research Services Pvt. Ltd. is a SEBI Registered Research Analyst (INH100009901).
No buying, selling or solicitation of unlisted shares is made. Unlisted securities involve liquidity and valuation risks.
Data is sourced from publicly available information and may not represent the latest updates. Consult a licensed advisor before investing.
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